Greek Olive Tree Ownership

The steward of an ancient olive tree in Greece has something that most wellness offerings do not provide: a living natural place that continues to exist between encounters, that is specifically and personally connected to them, and that produces something for them each year as evidence that the connection is ongoing.

There is a precise reason why provenance matters to the finest kitchens and the finest hotels beyond the obvious argument that more traceable oil is likely to be higher quality.

Behavioural economics does not tell us what to value. It tells us, that financial gains tend to adapt and that meaning-based connections tend to resist adaptation more effectively.

Stewardship is oriented toward an obligation, not a goal to be reached but a relationship to be maintained.