Greek Olive Tree Ownership

Every culture in the world plants trees for children. Birth trees, memorial trees, anniversary trees, trees planted at the arrival of a grandchild. The practice predates written records in most of the cultures that have it.

The search for purpose and legacy among entrepreneurs is now a growing trend. Increasingly, a sense of purpose is a significant factor. Founders want to make their mark on the world in a positive way.

In family firms, socioemotional priorities play an important role in shaping members’ sense of belonging because these firms frequently emphasise shared identity, relational continuity, and collective values.

The people who inherit significant wealth without genuine preparation for what holding it requires are not failing because they lack intelligence or good intentions. They are failing because the preparation they received.